How Insurance Agents Can Maximize Life Insurance Awareness Month.

It’s Life Insurance Awareness Month so Agent Review has put together these simple tips for Insurance Agents to maximize their existing clients and gain new business. Obviously, people buy Life Insurance all year so when it comes to Life Insurance Awareness Month (LIAM) we have agents asking us, “What’s different about this month?”

Answer: Life Happens is a nonprofit organization that is dedicated to raising awareness about life insurance and they created LIAM as an annual campaign to educate Americans. Insurance Agents can ride the momentum of this initiative.

  1. 1. Free Marketing Material on

Life Happens provides agents with useful content and resources to maximize Life Insurance Awareness Month (LIAM) including:

  1. a. Social Media Content
  2. b. Celebrity Spokesperson Video Content
  3. c. Marketing Materials
  4. d. Real Life Stories (Videos)


  1. 2. Reach Out To Existing Clients

People do business with people they trust. Your existing clients already trust you. If you are providing other services than Life Insurance to your book of business make sure that you are reaching out to them about Life Insurance Awareness Month (LIAM). Create an Agent Review account and encourage your existing Life Insurance clients to submit a testimonial.  By doing this, you will increase awareness about the importance of life insurance and boost your credibility when reachout out to new prospects that view your profile.  We have posted Review Request Email Templates that you can use within our knowledge base.

  1. 3. Ask For Referrals

Leverage Life Insurance Awareness Month (LIAM) to the max.  Make sure that when you are reaching out to your existing clients that you are asking for referrals during the phone call. Most people know young families or other prospects that are in the perfect place in life to engage in a Life Insurance Policy. 

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